Client Solutions

Sales Consulting Gift Card Programs

ICM offers a diverse background of individual experience and collective accomplishments related to gift card product success. Our focus will deliver additional sales for your gift brand, drive incremental sales, deliver new customers and above all enhance the success of your program. Our broad foundation of knowledge and skillful resources provides us with the expertise to deliver exceptional value to our customers. ICM takes pride in providing our clients with the most creative and resourceful solutions - we are the bridge to your program's success.

Gift Card Marketing and Sales Development

Our knowledge base is your edge in developing a fast to market solution for increasing gift card sales. After 15 years in business we understand the economics of gift card sales and possess the right relationships to deliver immediate sales for your gift card program. Our focus is on your deliverables for increased ROI and incremental sales for your program.

Our sales solutions will deliver sales of your gift card product through numerous channels. Solutions include 3rd party retails sales of your product through grocery, drug and other retail store chains. At ICM we maintain relationships that will allow your product access to over 120,000 retail locations. We understand the policy and procedure of these programs and will deliver the best economics and terms for your sales partnerships in 3rd party channels.

ICM clients are able to leverage our relationships in the prepaid industry for sales of their gift card product. Our firm will deliver buyer relationships in all facets of prepaid. These programs include rewards, incentive, bulk sales, fundraising, online gift card malls, consumer exchange programs, member benefits and much more.

At ICM we understand your goals for your gift card program. You have invested in building the platform for your gift card program, our focus is helping you put that investment to work by creating a dynamic sales program to attract new customers and deliver more revenue. At ICM our sales counsel and services are about your success and delivering “first in class programs to achieve that success.

Situation and Client Needs Assessment

  • Program and Product Evaluation
  • Competitive Landscaping
  • Process Evaluation and Design
  • Fulfillment and Distribution
  • Recommend Solutions and Partnerships
  • Marketing Planning
  • Partner Procurement
  • Relationship Management
  • Assessment of Marketing Effectiveness
  • Architectural Design of Redemption Matrix
  • Merchant Process Connectivity
  • ROI Assessment
  • Relationship Retention Strategies
  • Contract Negotiation / Renegotiation
  • Product Launch Planning
  • Merchant Acquisition / Sales


ICM offers precise solutions driven by thorough and consistent analysis, enabling us to effectively resolve your complex business issues and to achieve business objectives. Our strategic thinking and solution-based approach allow us to clearly define objectives, offer strategic solutions and provide measurable results.

Merchant Services

  • Gift Card Needs Assessment
  • Card Product Evaluation
  • Conversion Strategy from Card to e-certificate
  • Competitive Landscape / How your Gift Card or Gift Certificate will Compare in the Marketplace
  • Product Launch and Timeline
  • Vendor Selection Process
  • Design Merchant FUNDRAISING Programs
  • Launch and Exit Strategies
  • Process Flow Design
  • Evaluate Social Responsibility Mission

Loyalty and Affinity Markets

  • Establish Co-brand Relationships with Leading Financial Institutions
  • Design Partner Redemption Options
  • Redemption Level Segmentation
  • Design Comprehensive Reward Platforms for Club and Membership Programs
  • Evaluate Social Responsibility Mission

Gift Card and Sales Success with Merchants

Merchant partnerships comprise the majority of the collective experience at ICM. Projects have included both short- and long-term acquisition and marketing efforts in the affinity, loyalty, frequency, and incentive arenas and extend to both business-to business and business-to consumer. As ICM continues its merchant acquisition efforts, our relationship with this portfolio of merchants grows stronger and more valuable to you.